Step into the realm where spirituality meets entrepreneurship with Karen Gruber, an international business coach dedicated to guiding spiritual entrepreneurs and healers toward success. In this episode of Exploring the Mystical Side of Life, we unveil the secrets to running a spiritually aligned business without sacrificing financial growth.

Karen shares her invaluable insights into creating a business that not only reflects your spiritual values but also thrives financially.

Here are three key takeaways for you:

🔹 Embrace Your Unique Path: Karen emphasizes the importance of staying true to yourself and your aspirations. Understand the power of speaking in your own authentic voice and resonate with clients who truly appreciate what you bring to the table.

🔹 The Active Feminine Formula: Discover Karen’s approach to combining spiritual openness with inspired action. Engage in daily activities that build meaningful connections, step out of your comfort zone, and actively participate in the universe’s plan for you.

🔹 Transforming Business from Within: Learn how you can influence the business world by embodying unity and working towards a harmonious blend of masculine structure with feminine creativity and compassion.

Let Karen’s guidance illuminate your path in spiritual entrepreneurship, shedding light on the potential to make a genuine impact in the world by staying aligned with your true self. Explore these intriguing concepts and more in this captivating conversation. Don’t miss the opportunity to transform your business approach in a way that fulfills both your soul’s calling and your financial goals.

Lightworkers, enjoy!

 

Transcript:

Karen Gruber:
You are here to bring unity. Your words, your actions, your everything should reflect unity.

Announcer: Welcome to Exploring the Mystical Side of Life.

Linda Lang:
Hi. This is Linda Lang from www.ThoughtChange.com. We are Exploring the Mystical Side of Life once again this week. If you enjoy our conversations, remember to subscribe, share with a friend. It really helps this channel. Today, we are talking spirituality in business, and I have Karen Gruber with me. Karen is an international business coach for spiritual entrepreneurs and healers. Welcome, Karen.

Karen Gruber:
Oh, thank you so much, Linda. I’m so excited to get to talk to you today.

Linda Lang:
Great to have you here, Karen. One of the things that I’ve noticed in business is development of spirituality in the business field. So I’m curious that you, as a business coach, specifically deal with spiritual entrepreneurs and healers. This is kind of a new thing, wouldn’t you think?

Karen Gruber:
It feels like it’s on the cutting edge. But on the other hand, it also feels like it has been such a long time coming. Like, we don’t particularly spiritual entrepreneurs and healers, we don’t feel comfortable in the normal business world. Like those kinds of sales tactics and pushy marketing and and those things don’t resonate with us and they don’t work for us. And so it’s time. It’s time for a shift. And that is what I teach is really how you can build a business that’s based on your values, incorporates your spirituality, plays to your strengths, and is still financially rewarding, right? We we we need to make a living. We need to pay our bills, as well as being very spiritual fulfilling as well.

Linda Lang:
That’s a tall order because we’re so programmed… I’ll use the word programmed… with the way marketing and sales and business works. Although, I can say I’ve started to see a little shift in mainstream business too, which is encouraging.

Karen Gruber:
Very encouraging. Yes. And I think the trend started I don’t know what year it was, but all of a sudden you kind of notice businesses giving a percentage of their gross income to a charity or a foundation or a cause of some sort. And I think that’s where the first, like, noticeable shift came. And then the other things I’m noticing is a lot of the mainstream language is now using things like mindfulness and meditation and and things that that maybe twenty years ago, thirty years ago, unless you were in that world, would never be said in, you know, the mainstream media or conversations or just out and about. Right? So there is definitely a shift that is happening. Long time coming, like I said, it doesn’t seem to be coming on very quickly, but maybe given our history, you know, maybe it is coming on quickly. But things are shifting, and there is a space now for people who want to have a business, start a business in the spiritual realm, in the healing arts, in the transformational space, to be able to do this successfully without feeling like they’re sacrificing everything they stand for for the sake of getting clients.

Linda Lang:
I’m curious why you decided to focus your business on that stream of clientele.

Karen Gruber:
I focused am focused on this because that’s what I was told by my spiritual team that I should be doing. And there was many years where I didn’t listen. And I’m like, no. No. You know, all all the things we say to ourselves from time to time or maybe all the time, like, who am I to do that? Nobody’s going to listen to me. I have nothing to say. Nobody’s going to pay me for this, you know, all that internal junk. And I finally listened, and that truly is when my business exploded.

Linda Lang:
I think that’s fantastic, Karen, because there are a lot of spiritual entrepreneurs, a lot of healers, a lot of really heart driven soul entrepreneurs that really need some help.

Karen Gruber:
Yeah. There’s a, there’s a couple of, what I’m going to say, obstacles that continually show themselves. One is the way that these entrepreneurs talk about their business. Usually, I find that they’re talking about the process, whether it’s, you know, Reiki or massage or Emotion Code, you know, all the “things.” And then they talk about what happens in the process and and what they’re doing and how they’re interacting with the person, which is beautiful. It really is beautiful, and we want to talk about that. But what they fail to bring in is the tangible benefits. Meaning, you know, it’s going to help you with your anxiety.

You’re going to sleep better. You’re going to improve your relationships with your loved ones by, you know, being able to have a grown up conversation instead of everybody yelling at each other all the time. And instead of talking about these tangible things where a potential client can go, “Oh my gosh. I’m experiencing that. They can help me with that. That’s amazing.” But when we talk just about the process or the modality, then people think of it as a luxury. And they’re like, “Oh, that sounds beautiful.

Someday I’d love to do that or maybe somebody will get me that for my birthday.” And they don’t, they don’t see the urgency in it because it sounds like such such a luxury. Right? But when we put the tangible benefits on it, then somebody all of a sudden is like, “Oh, I do have that problem, and they can help me solve this, and that I will pay for.” So that is one of the biggest obstacles is just talking about the process. The other obstacle is we know, you know, I know, we can help anybody. There’s nobody on this planet that we cannot help work through things. Right? And then we also know that we can help solve practically anything. Right? Because it’s all the internal work.

And we can’t speak like that because when we speak in these broad generalities, again, nobody can see themselves in that picture. Or if I can fix anything or help you fix anything, it sounds too good to be true. So they, they just dismiss it. So not choosing a population to work with that you want to work with, right? We’re entrepreneurs; we get to pick who we want to work with. Who is really calling to you? Who can benefit most from the work that you are doing? And who would light you up every time you got to interact with them? We get to choose. And by choosing that person, we can then get really specific about what we’re saying to them, and how we’re speaking with them and to them. And then all of a sudden, they’re like, “Oh my gosh. Yes.

I that that’s me. She’s talking to me, and that feels so special that somebody would actually devote their time, their work to someone like me. And, yes, sign me up.” Right? So those are two of the biggest things that I encounter in the clients that I work with and what I see out in the world.

Linda Lang:
I definitely think that it’s time for the healers and spiritual coaches to reach out to a more mainstream audience because, not only do they also need lots of help, but they’re not aware of the benefit of actually doing that kind of work on themselves. Right?

Karen Gruber:
Oh, for sure. You are so right about that. And if we can speak to them in language that they understand, then it doesn’t sound so woo, or that’s not for me, or what the heck are they talking about? You know? But if we can introduce them to it in a way where they feel safe, and it feels safe to them, it can only help more people because then once they experience, they’ll tell their best friend, “Oh my gosh. You won’t even believe what I just did.” Right? And, you know, the ripple effect, so to speak. So, yes, we need to reach more people outside of our little bubble and and really get the word out, like you’re saying.

Linda Lang:
And sometimes that means the healer has to really do their own healing work to get over the obstacles they have to be more visible or to speak to people outside of their comfort zone?

Karen Gruber:
Yes. For sure. Like, you’ve just touched on really the heart of my teachings. I do teach business strategy and we find, you know, the strategies that work for you, and that play to your strengths, and that you enjoy and that resonate the most with your audience. But really, at the heart of it is you have to live the aspirations that your clients want. You have to be that model, I’m going to say. And not that you have to be perfect. None of us are perfect and none of us know it all. But you have to be living into that so that they have something to emulate and something to look at and go, “Oh, okay. That’s what I want. And if she can do it, I can do it.” And and then they have that hope and that path to follow for sure.

Linda Lang:
Karen, what would you say to all the healers and business owners that, you know, they have their spiritual connection and that they believe in the law of attraction, and they think all they have to be is themselves and spirit will support their business, and it will just naturally grow.

Karen Gruber:
Yes. There is some truth in that, but I have what, what I have dubbed the active feminine formula. And it’s, it’s not a formula, but what it means is the mainstream feminine, and at least people are talking about it, right? The essence of feminine and masculine, which again is another sign that things are turning. But there is a false sense of what the feminine means. And I think a lot of spiritual people take it as, well, if I’m going to embrace my feminine essence, that means that I’m just going to sit back and receive, and I’m going to wait by the phone for opportunities to come to me. And it’s, it’s a waiting game. Right? And and I think that is very purposely done to might sound a little extreme, and I’m talking big generalities, but to put women in their place. Yes.

“Oh, how cute. You have a little business. You can just, you know, be there and manifest it and wait for it and all of that.” Right? So putting us in our place. But the active feminine, there is also the Law of Inspired Action. And what that means is, yes, we are open to receive, but we are also actively performing and showing up in our businesses with the activities and the things that are calling us forward. And that action signals to the Universe, I’m serious about this. I really do want this.

I may not know what it’s going to look like, and I can’t necessarily describe it, but I am open to clients. I am open to a higher level of existence through money. I am open to wealth. I am open to impacting the clients that are going to best benefit from my work. It’s not about waiting. It is about being open to receive, but you also have to implement that inspired action.

Linda Lang:
Yeah, definitely. I think that is a fundamental principle of the Law of Attraction as well. It’s not just putting the intention out, right? You need to back it up with some action. What do you say about the growth of this field in the business industry? It seems like there is a lot more available than there used to be ten years ago, certainly, which also means there’s more choice. So, what would you say to the people who are struggling with their businesses?

Karen Gruber:
I would encourage them to take a look at what they are doing on a daily basis in their businesses. And is it really a high impact item? Like, when you’re starting a business, it’s not about the logo. It’s not about the website. It’s not about, you know, the Facebook ads or whatever you want to say. It is about connection, and it is about making connections, being connected to people. Like, your daily activity should be calling people, DMing people, emailing people, and having real conversations. It’s not about hiding behind the computer, waiting for people to come to our website, waiting for people to call us and say, “Oh my gosh, you’re so amazing. I can’t wait to work with you.”

It doesn’t work like that. You need to be the one establishing the connections and making the calls and doing the outreach is what I, what I call it. Right? All the logos, all the branding, all that stuff should be like the last thing you do because you don’t know what your message is. You don’t know who you’re helping yet. I mean, that takes time to develop and figure out. And until you are really strong with your messaging and and what you have to share and offer, the rest of it is a waste of time and money.

Linda Lang:
Karen, I’m so curious because in the many years I’ve been in business, one of the things I do periodically is actually connect with the spirit of my business so that we’re in sync and, you know, my conscious mind isn’t going in a different direction than the energy that my business wants to birth into the world. So let’s talk a little bit about that.

Karen Gruber:
Yeah. I would say that the closest thing that I do in my work with everybody, the very first thing we do is we take a look at the vision for your business. And I do this through a meditative state. So this may be very similar and it may actually be the same thing, but we really listen to, “Okay, I have this business, what do I?” And when I say I, I take that really to mean my soul. “What do I want to feel in this business?” Because anybody who is in this for a heart-centered purpose, right? Or calling or mission or purpose or whatever you want to call it, it’s not always about the money per se. I mean, yes, we need to make a living.

We need to thrive. We want to have the wealth so that we can help others in ways that we decide we want to help them, right? But it’s really more about making an impact when it comes down to it and helping more people and changing the world, essentially. So it’s a tall order. So while I’m doing this, what do I want to feel and what do I want to experience through this business? Is it, is it joy? Is it excitement? I mean, it could be a million things, right? Because it’s different for everyone and everyone’s soul. And so really getting clear on that as well as, like we touched on before, who am I going to help through this business? Who is my soul calling to that they want to work with and help and impact and change? And so getting really clear on that helps a couple of things. One, it helps with the direction of the business. Two, it helps with any decision making because if you have to decide between, let’s say, you know, speaking at a summit that just when you hear about it, your heart lights up and you get all excited versus another invitation that you’ve gotten that, like, energetically just feels wrong or off or whatever. Instead of being desperate to talk anywhere, you’re very clear.

No. It’s summit A and I’m going to decline summit B. So it really helps you in the decision making because you’re almost laser-focused on this vision that you have for the business. And then thirdly, it also helps with what you’re saying is staying aligned and staying on this path of what what it is you truly want to experience, and have and feel as a result of this business. So I think we’re talking about the same thing, and that is, like, number one. That is the first lesson, the first coaching session, the first whatever, is tapping into that. And it also helps with the motivation. Like, I suggest, and I have my own, but I suggest to my clients that you print this out after you’ve written it all down and you look at it every day so that you are crystal clear. And it’s so exciting that you can’t help but be excited to dive into the activities for that day because you are here to change the world, and you’re very connected to that.

Linda Lang:
And while you’re in business, your stuff does tend to come up as well. I often say starting a business is like your spiritual path on steroids because…

Karen Gruber:
Isn’t that the truth?

Linda Lang:
…you see blockages that you didn’t even know you had.

Karen Gruber:
Mhmm. Mhmm. For sure. Like, I have always, not always, but I feel, you know, very confident in my path and in my business because I’ve been doing it for a while, and I’m getting the feedback both from my spiritual team and from, you know, individuals. So you get a certain kind of confidence that you’re on the right path. But there are times that I will see something just like out of the blue, somebody’s posted something on Facebook about their amazing workshop and blah blah blah. And I’m like, “Oh, well, gosh.”

You know? “If she’s doing all that and I’m only doing this, then, you know, somehow I failed or something.” You know? And, and you catch yourself, like, these reflections… It’s like, what is the truth in that? Like, zero. There is zero truth in that. And yet, you know, these things still pop up. So, yes, it is like a spiritual marathon, I think. Having your own business and putting yourself out there and, and doing the things that you need to do to make it successful. And hopefully you’re in alignment and you’re doing the things that light you up. Like for me, it’s these interviews. I love to talk, if you couldn’t tell. And I love sharing what I’ve learned over the years and what comes through me. So, it’s very exciting.

Linda Lang:
I think you touched on a really important point, and it’s that comparison thing that really trips people up. And we need to really tap into our discernment too, because a spiritual-looking business isn’t necessarily spiritual. Right?

Karen Gruber:
Right. Yes.

Linda Lang:
For sure. So talk to us a little bit about that comparison issue that trips so many healers and coaches up.

Karen Gruber:
Yeah. I’ve seen that it shows up in a couple different ways. One is just the obvious. Like, I see somebody else on Facebook who’s doing all these reels, doing videos, doing this, doing that, and I feel like I failed because I’m not doing that. Right? And the first question I would have you ask yourself is, do I even want to be doing that? Right? Or is that out of out of alignment for me? Not that the other person is wrong for doing it. They may love that, and they’re thriving in that. Right? But maybe that’s not my path. Right?

So what is my path? And figuring that out and staying the path… Not that you can’t experiment and try new things. You know, I always encourage that as well, But it should never feel like I have to do that because somebody else is doing it. Right? It’s one thing to be inspired by somebody and go, “Wow. That looks like fun. I think I’m going to try” that versus, “Oh, they appear to be successful,” and I’m going to say appear, “so I should be doing that.” Right? And the other thing is comparing so a lot of the, people I work with, they’re, they’re very new to business or they’re just starting, and they have another job. Right? So their ability to commit five to eight hours a week to their business compared to somebody who is doing it full time, I mean, that’s just not even in the same ballpark. You need to celebrate what you’re doing, and your wins and your successes and not be looking at somebody, one who’s been in the field for five, ten, twenty years and who does it full time for a living.

There’s no comparison there. So you need to set your own standard of success and whether that’s, “Oh, I did five outreaches today. That’s huge for me.” Right? And celebrate that, and it will grow. But you can’t compare on different levels. You just can’t because what’s going to happen is you’re going to become disconnected from Source. You’re going to become discouraged, disillusioned, all the things, and then clients are not going to be attracted to you because you have a whole different energy than when you’re in purpose, on purpose, and acting with inspired action.

Linda Lang:
Karen, how would you suggest that we could bring more Spirit and more of our spirit into, not only our business, but the business world in general?

Karen Gruber:
A couple of things. Personally, stop watching the news. Second of all, remind yourself that you as a lightworker, healer, spiritual entrepreneurs, whatever you call yourself in this space, you are here to bring unity. Your words, your actions, your everything should reflect unity instead of division. And it’s very interesting, once you bring this awareness in how decisive our language can be unintentionally, right? But just really paying attention to that and then showing up as you. There is only one you. I know it sounds so trite and so whatever, but truly, there is only one you. And your audience is going to resonate with that version of you, your true you. When you try to be somebody else, when you’re, you know, I’m going to say mimicking or imitating somebody else, your people get confused and they don’t know who you are.

But if you show up as you in all your vulnerability, your openness, transparency, love, compassion, knowledge, skills, gifts. When you bring all of that to the table, they can’t help but fall in love with you, and they can’t help but want to work with you.

Linda Lang:
And that’s a beautiful message that many, many healers and spiritual entrepreneurs need to remember.

Karen Gruber:
And it took me a long time to get there. I will tell you. There were so many, you know, versions, I’ll say, of me when I first started way back when working with moms that I thought I had to be to be successful instead of just being me.

Linda Lang:
I’ve often thought that people actually start working with you because of you, not specifically because of what you do.

Karen Gruber:
Exactly. You would be very correct about that. Very correct. Like, I have literally had people say, “I don’t care what it is you’re selling. I just want to work with you.” And then, of course, we talk about what they need and where they’re at, and find something that’s suitable so that they get some benefits out of it. But, yeah, that’s what it becomes, and I’m sure you have the same, Linda. Like, “I don’t care what we’re doing. I’m on board.” It’s quite a compliment and quite a validation to to have somebody say something like that to you.

Linda Lang:
Yeah. For me, it was pretty eye opening the first time because that’s not the mindset I had. It was more a mindset of, I need to have something that someone is interested in, and it’s completely opposite. Do your guides give you any insight into how the business world is transforming or what’s happening next?

Karen Gruber:
Yes. This is such a fun question. There is like we talked about in the beginning of our conversation, there is a shift coming, and and I think we can all feel that. Right? I think a lot of us are like, “Okay. Let’s let’s hurry it along. We’re ready. We’re ready.” I don’t know that, Linda, you and I will see it in our lifetime, but it is going to be what I’m hearing is a real true union.

And the best way I can explain this is it’s going to evolve into the very best, the very, most compelling pieces of the masculine combined with the very best and the most compelling parts of the feminine. Meaning, there’s going to be a very strong container that holds us. And that’s what I’m going to refer to as the masculine. And there will be very linear parts to it when it’s called for. And yet in-between all this, we have the flow and the creativity and the compassion, And it is going to be quite frankly the most powerful way to do business and to be in the world that we’ve ever experienced before. And we, I mean, as the collective. And, and we’re making strides to get there. And that’s why I encourage so strongly the lightworkers and the healers to keep unity as forefront.

It’s not the desecration and the elimination of one over the other, which has happened in recent history. You know, we say recent as in over, you know, the millions and millions of years, maybe billions that the Earth has been in existence. So it’s relatively relatively recent. There’s going to be a big shift, and we just have to keep living into that and, you know, paving the way by our actions and how we live and how we show up for others.

Linda Lang:
Any words of encouragement for those business owners that could use it right now?

Karen Gruber:
Never give up. I don’t care if you have one hour a week to spend in and on your business envisioning what it is you want to achieve. It will come. Never give up on yourself, on the vision, on others. Right? It is happening, and it will happen for you as long as you don’t give up. And that can be the most challenging part of your business. I know there are days, and I’m sure you’ve experienced them, when it just feels like you got body slammed for no reason whatsoever. And, like, “Why bother? Why why am I even trying?” Right? So just never give up.

Linda Lang:
Beautiful. Beautiful, Karen. Where can we send people who wanna know more?

Karen Gruber:
I’m going to suggest 2, and Linda can put the links in with the show notes. But my website is one. There’s all kinds of resources there, all kinds of appearances that I’ve done so you get more of a sense of my work and what I do and how I might be able to help you or support you. And that’s www.karengrubercoaching.com. And then the other would be the place where I’m most active with tons of free resources is the Facebook group. So you can search in Facebook for the Female Entrepreneur Society, which would be a great place for you. There’s tons of videos in there, tons of trainings, lots of fabulous women on a similar path, and that’s one of my favorite places to interact with people.

Linda Lang:
Thank you for being my guest today, Karen.

Karen Gruber:
You are so welcome. Thank you so much for having me. I feel like this conversation could go on for days, but I’m so glad to have gotten to spend this time with you, Linda.

Linda Lang:
Oh, thank you, Karen. And thank you for listening to this week’s edition of Exploring the Mystical Side of Life. You will find all of our conversations on YouTube and your favorite podcast platform. Come visit me at www.ThoughtChange.com, pick up your copy of Learning to Listen, and let’s start getting you more aligned on your path too. That’s it for this week. We’ll see you again next time. Bye for now.